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JM Share > 16,400 2,09 % 18/08/2017, 16:35 GMT+1

Differentiated Solutions

We create solutions for people with special dietary needs as well as more natural and healthy food alternatives, attempting to respond to consumer expectations.

launches in portugal

The Pura Vida range has gluten-free products or without added sugar and is aimed at people with specific dietary requirements or preferences.

In 2016, 10 new references reached the market, bringing the total references up to 91, among which the the Natas para Bater (Whipping Cream) and for Culinária (Cooking), Bolacha Maria (Maria Biscuit), Bolacha de Água e Sal (Cracker) and the Natural and Stracciatella Greek-style yoghurts, in the 0% Lactose tag; the Tortitas de Milho com Chocolate Preto (Corn Crackers with Dark Chocolate) for gluten intolerant consumers; and the Sementes de Chia (Chia Seeds), containing a high level of fatty acids (omega-3) and a source of vitamins B1 (thiamine) and B3 (niacin) - important for the nervous system function - fibre and various minerals such as magnesium, zinc, iron, calcium and manganese.

Other Pura Vida launches include Croquetes de Legumes (Vegetable Croquettes), to be cooked in the oven, and the Hamburguer de Soja (Soy Burger), which contains a high level of exclusively vegetable protein, both being especially indicated for vegans. The Baunilha (Vanilla) and Sem Adição de Açúcares (No Added Sugar) soy-based drinks also reached the market, being sources of calcium and vitamins B2, B12 and D2.



Other low-processed products or those that are beneficial for the health were also launched, such as:

  • Tinned Atum dos Açores (Azores Tuna) in olive oil;
  • Calamares Receita Tradicional (Traditional Recipe Squid), which is gluten-free and, as is it pre-fried in sunflower oil, can be prepared in the oven;
  • Gelatina Light (Light Gelatine) in sachets, in the Melancia (Water Melon), Morango (Strawberry), Frutos Vermelhos (Red Berries) and Mirtilo (Blueberry) references, which have no added sugar in their composition and are a source of vitamin C and only have 10 calories per portion.



Besides essential products for a healthy diet, several references that have potential health benefits and/or are aimed at specific dietary needs were launched.

The following are highlighted in 2016:

  • Kraina Wedlin delicatessen products, made of chicken and turkey, with just a 3% fat content;
  • Marinero tuna salads, an innovation in the Polish market due to servings with wild rice and ginger, red quinoa, lentils and potatoes or sesame;
  • Bonitki biscuits, coming in milk and honey, and almond and chocolate varieties, containing at least five wholemeal cereals (wheat, barley, spelt, oats and rye), vitamins and minerals such as iron and magnesium;
  • Light margarine, a source of polyunsaturated acids such as omega-3, which contribute towards good functioning of the circulatory system, from the Solla brand.

24 gluten-free and 10 lactose-free references were also launched, notably Aktiplus lactose-free yoghurts, all with added vitamins C and D, folic acid and calcium, suitable for older consumers; and the Bez Laktozy butter.

In the KCalculation range, launched in 2015 according to the recommendations of the Instytut Żywności i Żywienia (Polish Institute of Food and Nutrition) to develop products with a reduced calorie level, nine references were introduced.

Biedronka was also the first chain to launch the Wolno Gotowane (Slow Cooked) range with the goal of offering healthy, ready-to-cook products. In 2016, 11 references of this range entered the market.



Understanding that a balanced diet, enriched with vitamins and minerals, is crucial in childhood, the Jerónimo Martins Group endeavours to make its children's products even healthier, minimising the levels of sugar and adding the vitamins that are essential for their growth, such as B6, B12 and D among others.

In Poland, 22 references reached the market, including notably the Vitalsss food supplements containing at least 10 vitamins, the Vital Fresh juices, made only from fruit, which are sources of vitamin C, and the special Dada milk was also launched for babies with at least six months-old and it contains transition milk, is gluten free, has no added sugar and is a source of vitamins A, B1, B12 and minerals such as calcium, iron, zinc, selenium and iodine.

In Portugal, the Bolsas 100% Fruta (100% Fruit Packs) were especially created for children, each pack being the equivalent of a portion of fruit. These products come in nine varieties and are sources of vitamin C and fibre, and contain no colouring or preservatives. Besides, they have no added sugar - just what is naturally present in the fruit.

In the Pura Vida range, the Bebida de Soja Kids (Soya Drink for Kids) was launched, which is a product that is a source of iron, calcium, iodine and vitamins B1, B2, B12, C, D2 and E.

Aiming at offering products to newborns, the Pingo Doce Farinha Láctea Pêra (Pingo Doce's Milky Pear Flour), targeted at four months-old babies, was launched not having gluten in its composition and containing transition milk. Also, the Pingo Doce products Farinha de Trigo and Farinha Bolacha Maria (Pingo Doce's Wheat Flour and Maria Cookie Flour) were launched having a nutritional profile rich in calcium, iron and various vitamins that are essential for growth.