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JM Share > 16,400 2,09 % 18/08/2017, 16:35 GMT+1


In recent years, we have endeavoured to reduce the levels of salt, fats, sugars, preservatives and other artificial ingredients, adding greater amounts of fibre, fruit and micronutrients wherever possible.

Our reformulations priorities focus on fast-moving consumer goods and on those that may be perceived as healthy or that are consumed by younger audiences.

The Guidelines for Developing Private Brand Products reinforce the principles listed in the Nutritional Policy, defining the following:

  • restrictions as to the use of colouring, preservatives and other superfluous, synthetic additives;
  • maximum accepted quantities of some ingredients in the products, such as salt, sugar or fat;
  • nutritional reformulation strategies;
  • packaging materials appropriate for contact with foodstuffs;
  • principles of nutritional labelling, including information on health, nutrition and the promotion of healthy lifestyles;
  • product monitoring plans, namely sensorial tests, audits and laboratory controls.


In 2016, the following were prevented from entering the market1:

  • 152 tonnes of fat;
  • 142 tonnes of sugar;
  • 31 tonnes of salt.

In Poland, we reformulated 78 food products, by removing additives of synthetic origin, flavour intensifiers and preservatives, and reducing the levels of salt, sugar and fat reduced. In total, 147 tonnes of fats, 106 tonnes of sugar and 27 tonnes of salt were prevented from entering the market.

For example, the level of fat and also saturated fat decreased in 18 references from Biedronka's exclusive brands, where the Kraina Wedlin pork sausages are highlighted, which had a decrease in fat content of around 4%. Also, four references of Mr. Potato frozen chips had a reduction in fat content of between 80 and 83%, which is the equivalent of around 26 tonnes of fat.

In Portugal, we reformulated 29 products, having prevented over 29 tonnes of sugar, over three tonnes of fat and three tonnes of salt from entering the market. The sugar content of the Choco Rice cereals, aimed at children and young people, was reduced in 32% or around 15 tonnes.

In the scope of the Meal Solutions area, in 2016, we sought to eliminate or substitute fried products by healthier options, as well as to reduce the amount of oils and salt in its composition. It was possible to prevent over one tonne of fat, 685 kg of salt and over four tonnes of sugar from being placed in the market.

In Colombia, two Aveia prepared drinks' references were reformulated, in which the sugar level was reduced by more than four p.p., meaning around three tonnes were removed from the market, and the oats content increased more than four p.p., the equivalent of more than 30 tonnes.

1 The number of tonnes of sugar, fat and salt removed is obtained using the following calculation method: the quantity of these ingredients present in the formula of the references covered, multiplied by the number of units sold in the year.