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Hand-in-hand with Society

We work together with various entities in the areas of health and nutrition, to promote healthy eating.

Promoting a spirit for sharing knowledge on food, nutrition and health, the Group has been actively involved with institutions in society in fighting eating habits that may lead to an increased risk of cardiovascular diseases and diabetes among others, and in publicising products for people with special dietary needs.

Cooperation with the Polish Institute of Diet and Nutrition

We developed low-calorie products, under the KCalculation range with the objective of bringing the food portions in line with physical needs, in partnership with the Instytut Żywności i Żywienia (Polish Institute of Food and Nutrition).

Other initiatives developed with this Institute include the "5 Garści dla Zdrowia" (Fruit and Vegetables, 5-a-Day) campaign that is active since 2015, aimed to raise awareness on the importance of eating fruit and vegetables every day, and the "Wiesz Co Jesz" (Know What You Eat) campaign, through which it provides a special telephone service to advise consumers to make healthier nutritional choices. For detailed information please see the Communications page.

Partnership with the Polish Association of Celiac Sufferers and a Gluten-Free Diet

Biedronka maintained the partnership with the Polish Association of Celiac Sufferers and a Gluten-Free Diet (Polskie Stowarzyszenie Osób z Celiakią i na Diecie Bezglutenowej) to monitor the launch of gluten-free products, which includes the production process, ensuring the absence of cross contamination, and certification of the final product.

Cooperation with the Portuguese Heart Foundation

In the context of this partnership, the "Uma Escolha Saudável" (A Healthy Choice) symbol is shown on the cold meat products, making it easier to identify the Pingo Doce products that are low in fat and salt and thereby contributing towards a more balanced diet that is beneficial for cardiovascular health.

Partnership with the Portuguese Directorate-General for Health

Pingo Doce participated in the "Programa Nacional para a Promoção da Alimentação Saudável" (Portuguese Programme for Promoting Healthy Food) within the scope of the cooperation protocol with the Portuguese Directorate-General for Health for sharing healthy recipes, which can be seen on its website. This cooperation was also extended in 2017 to the Pingo Doce magazine "Sabe Bem" (Tastes Good), by including an article under these themes.

Partnership with the Portuguese Association of Celiac Disease

Pingo Doce has maintained the partnership with the Portuguese Association of Celiac Disease whereby gluten-free Private Brand products are identified and an informative list of these is made available at the Pingo Doce website.