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JM Share > 16,725 0,09 % 27/04/2017, 11:45 GMT+1

Certified Products

We cooperate with our suppliers in order to bring to the market products that are certified in sustainability and whose production promotes compliance with social and environmental criteria.

In 2015, and for the first time in the Jerónimo Martins Group, five Private Brand references were launched with UTZ certified cocoa. A UTZ product seeks to demonstrate, through a certification programme, that the raw material (in this case cocoa) was obtained using a sustainable agricultural model that promotes good agricultural practices, an improvement of workers' conditions and quality of life, as well as protecting the natural resources on which they depend.

Three references (biscuits with Kruszynki chocolate, and Sottile Gusto tiramisu and profiteroles) were launched in Poland and two in Portugal (Pingo Doce' strawberries covered in white Belgian chocolate and strawberries covered in Belgian milk chocolate).

The range of Pingo Doce organic products accounts for a total of 47 Stock Keeping Unit (SKUs) from the Fruit and Vegetables category. All Pingo Doce's organic products are developed by respecting organic production rules, they are certified by an independent external entity (Ecocert) and they show the logo of the European Union, which ensures compliance with the Community Regulation for Organic Farming. In turn, in its Private Brand range, Biedronka launched organic smoked salmon certified by Biocert regarding the Community Regulation No. 834/2007 for Organic Production and Labelling of Organic Products.

Other Products


In 2015, Pingo Doce maintained the tuna loin, frozen sardines and the packed Vietnamese clam with the Marine Stewardship Council (MSC) certification, and added cod (Gadus morhua) from Norway. In addition, 68.8% of the frozen hake that Pingo Doce sells was caught in South African waters by vessels which act in accordance with the standards of this certification.

Pingo Doce's canned tuna includes the Dolphin Safe labelling that ensures that there was no accidental capture of dolphins during the fishing process, thereby preserving dolphin sustainability. In 2015, Pingo Doce launched another article with this label.

In the non-food area, Pingo Doce launched three new cleaning detergent references with EU-Ecolabel certification, joining the three references launched in 2014. Pingo Doce maintained five references for "Class A" energy-saving light bulbs, branded Home 7. Seven product references to Pingo Doce were also launched, which have Sustainable Forestry Initiative certification (SFI), mainly personal hygiene articles, bringing their number to 26.


In an effort towards the continuous improvement of the sustainability of the products sold, in 2015 Biedronka launched a fresh cod loin with the exclusive brand Polarica, a product certified with the seal of the MSC.

Also in non-food products, Biedronka launched the Podpalka w Tubie wood shavings for the fire that come from forests managed in a responsible manner, and this is a product certified by the Forest Stewardship Council (FSC). The Queen toilet paper has also been certified by the World Wildlife Fund for Nature (WWF).