We cooperate with our suppliers in order to bring to the market products that are certified in sustainability and whose production promotes compliance with social and environmental criteria.
In 2015, and for the first
time in the Jerónimo Martins Group, five Private Brand references
were launched with UTZ certified cocoa. A UTZ product seeks to
demonstrate, through a certification programme, that the raw
material (in this case cocoa) was obtained using a sustainable
agricultural model that promotes good agricultural practices, an
improvement of workers' conditions and quality of life, as well as
protecting the natural resources on which they depend.
Three references (biscuits with
Kruszynki chocolate, and Sottile Gusto tiramisu and profiteroles)
were launched in Poland and two in Portugal (Pingo Doce'
strawberries covered in white Belgian chocolate and strawberries
covered in Belgian milk chocolate).
The range of Pingo Doce organic
products accounts for a total of 47 Stock Keeping Unit (SKUs) from
the Fruit and Vegetables category. All Pingo Doce's organic
products are developed by respecting organic production rules, they
are certified by an independent external entity (Ecocert) and they
show the logo of the European Union, which ensures compliance with
the Community Regulation for Organic Farming. In turn, in its
Private Brand range, Biedronka launched organic smoked salmon
certified by Biocert regarding the Community
Regulation No. 834/2007 for Organic Production and Labelling of
In 2015, Pingo Doce maintained the
tuna loin, frozen sardines and the packed Vietnamese clam with the
Marine Stewardship Council (MSC) certification, and
added cod (Gadus morhua) from Norway. In addition, 68.8% of the
frozen hake that Pingo Doce sells was caught in South African
waters by vessels which act in accordance with the standards of
Pingo Doce's canned tuna includes
the Dolphin Safe labelling that ensures that there was no
accidental capture of dolphins during the fishing process, thereby
preserving dolphin sustainability. In 2015, Pingo Doce launched
another article with this label.
In the non-food area, Pingo Doce
launched three new cleaning detergent references with EU-Ecolabel
certification, joining the three references launched in 2014. Pingo
Doce maintained five references for "Class A" energy-saving light
bulbs, branded Home 7. Seven product references to Pingo Doce were
also launched, which have Sustainable Forestry Initiative
certification (SFI), mainly personal hygiene articles, bringing
their number to 26.
In an effort towards the continuous
improvement of the sustainability of the products sold, in 2015
Biedronka launched a fresh cod loin with the exclusive brand
Polarica, a product certified with the seal of the MSC.
Also in non-food products,
Biedronka launched the Podpalka w Tubie wood shavings for the fire
that come from forests managed in a responsible manner, and this is
a product certified by the Forest Stewardship Council (FSC). The
Queen toilet paper has also been certified by the World Wildlife
Fund for Nature (WWF).