The Group maintained its technical
support to Portuguese producers of lamb, veal, pork, chicken and
turkey in 2015, promoting the use of cereal-based feed and advising
on more efficient management and distribution methods.
The lamb sold by Pingo Doce is from
animals grazing on natural pastures, as defined in the assumptions
of High Natural Value agriculture and animal husbandry - which
imposes low intensity production systems with reduced inputs -
thereby helping to protect biodiversity.
Regarding fish, the Group
maintained a direct relationship with dozens of Portuguese vessels,
thereby stimulating local fishing. The partnership between the
Group and a cooperative of fishermen in the area of Sesimbra was
maintained, ensuring quality and price competitiveness, and
traditional fishing practices that enables the sustained
regeneration of species.
Focused on providing knowledge
about the challenges that consumption and production trends pose
for the sustainability of the agribusiness sector, the Jerónimo
Martins Group Sustainability Conferences intends to discuss with
their employees, partners and other institutions a vision of the
future of the business that respect the limits of the planet.
With the presence of experts from
public, private and academic organizations, national and
international, and peers, themes such as agriculture, pressure on
forests, social aspects and innovation in the sector have been
discussed since 2012.
In 2016, under the theme "Fishing
for Sustainability", we learned about the dynamics of ocean
services and biodiversity, cases of successful species production
and techniques of illegal, unreported and unregulated exploitation
in various parts of the world that endanger the survival of fish
and other living beings.