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Partnerships and awareness

We advocate that diligent and careful management of available resources is imperative, turning environmental challenges into economic opportunities together with our suppliers, as well as raising awareness to sustainable production methods.

In 2016, the Group continued to invest in the Fruit and Vegetables category, in order to sell, in cooperation with its suppliers, varieties underdeveloped in Portugal, as well as native varieties in Poland. These actions allow customers access to a varied assortment of vegetables and, at the same time, stimulate partnership relations and the development of new skills among producers.

We maintained the technical support to Portuguese producers of lamb, veal, pork, chicken and turkey, promoting the use of cereal-based feed and advising on more efficient management and distribution methods. The lamb sold by Pingo Doce is from animals grazing on natural pastures, as defined in the assumptions of High Natural Value agriculture and animal husbandry - which imposes low intensity production systems with reduced inputs - thereby helping to protect biodiversity.

Regarding fish, the Group maintained a direct relationship with a cooperative of fishermen in the area of Sesimbra, ensuring quality and price competitiveness, ensuring quality and price competitiveness, and traditional fishing practices that enables the sustained regeneration of species.

In Poland, Biedronka doubled the sale of free range chicken, ensuring their sale in all stores being the only polish retailer guaranteeing this production system within 70 days.

In Colombia, Ara has been working to establish stable relations and partnerships with Colombian suppliers. In 2016, it cooperated with 85 local suppliers which provided more than 500 Private Brand products.

Awareness

Focused on providing knowledge about the challenges that consumption and production trends pose for the sustainability of the agribusiness sector, the Jerónimo Martins Group Sustainability Conferences intends to discuss with their employees, partners and other institutions a vision of the future of the business that respect the limits of the planet.

With the presence of experts from public, private and academic organizations, national and international, and peers, themes such as agriculture, pressure on forests, social aspects and innovation in the sector have been discussed since 2012.

In 2016, under the theme "Fishing for Sustainability", we learned about the dynamics of ocean services and biodiversity, cases of successful species production and techniques of illegal, unreported and unregulated exploitation in various parts of the world that endanger the survival of fish and other living beings.

Fishing for Sustainability

Video Fishing for Sustainability Video Watch the video that introduced this year's Sustainability Conference subject. Watch Video
Message Book Fishing for Sustainability Message Book Read the key messages from the 2016 Sustainability Conference. Message Book