We actively work with our suppliers to bring innovative food solutions to the market.
Less commonly developed varieties
in Portugal were sold by the Group's stores, giving customers
access to a varied assortment of vegetables and at the same time,
stimulating the development of new skills among producers. Products
included in this project were round, scratched and yellow
courgette; scratched eggplant; sweet cucumber and bimi, a
variety of broccoli.
Similarly, in Poland new growth
opportunities are also sought with local producers. Because of the
close cooperation with suppliers, Biedronka was pioneer in having
the malinowe tomato (raspberry tomato) in supermarkets and
it was the only banner in Poland to have this variety in its stores
throughout the year.
Inspired by this innovative spirit,
Biedronka brought Antonówka apples and Klapsa
pears to its stores after an extended period of testing together
with its producers.
In order to promote the use of
traditional Polish varieties in the preparation of meals, Biedronka
launched the "Kuchnia Passionata" ("Passion for Cooking") a special
range of vegetable products. This range results from cooperation
between Biedronka and some producers, in search for solutions for
the production of these varieties on a large scale to be sold in
stores. The Irga and Bryza potatoes were the
first to be sold in 2015.
In 2015, Biedronka established a
network of strawberry suppliers to reduce the time between
harvesting and making this fruit available in its stores. Despite
Poland being one of the largest strawberry producers in Europe,
these were mainly sold in traditional markets due to their very
limited consumption lifetime.
Through a strategic partnership,
Biedronka created a project among horticulturists in Portugal and
Poland, in order to be able to offer a variety of traditional
Polish garlic - the garlic harnas - in its stores,
throughout the year, which is much appreciated in that country.
Also innovative in the Meat category, Biedronka launched free-range
chicken onto the market.