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Local Suppliers

When equal conditions are offered, we favour long-lasting relations with local suppliers.

Through the Jerónimo Martins Group's Distribution Companies, preferably and under equal commercial terms, we choose local suppliers in order to enhance the socio-economic sustainability of the locations in which we operate and minimise the carbon footprint of the products sold.

We work with our suppliers providing them with technical support and helping them in the distribution processes.

Importing essentially occurs in the following cases:

  • products are scarce, due to production seasonality, common in the fruit and vegetables area;
  • when there is no local production or the quantity produced in the country is insufficient to guarantee the supply to the chain stores;
  • when the quality-price ratio of domestic products does not allow the Group's best price quality commitment to its consumers to be met.


In Portugal, 84% of the products sold were sourced from local suppliers. In Poland, this ratio stood at 92% and at more than 95% in Colombia, meeting the target of ensuring the annual purchase from domestic suppliers of at least 80% of food products.

Amongst consumers, the Group's Companies carry out awareness campaigns promoting preference for buying locally sourced products.

In Portugal, national products in Perishables are identified by "O Melhor de Portugal Está Aqui" (The Best of Portugal is Here) stickers. The nationally produced Private Brands products are identified by "Produzido em Portugal" (Made in Portugal) and "Fruta 100% Portuguesa" (100% Portuguese Fruit).

In Poland, domestic products are identified by the "Polski Product" (Polish Product) or with the "#jedzcopolskie" (Eat what is Polish) stickers.

In the latter case, focused on fruit and vegetables, Biedronka maintained the website www.jedzcopolskie.biedronka.pl to promote these products, sharing information on local suppliers and recipes. Additionally, some products were marked with the hashtag "#jedzcopolskie" and several customers posted more than 300 pictures of their favourite products on Instagram.

A television and radio media campaign was carried out in Poland, and leaflets and posters were used in Biedronka stores to promote the consumption of the malinowe tomato (raspberry tomato), a national product.

In Colombia, domestic products are marked with the "Hecho en Colombia" (Made in Colombia) and "Una marca de Ara" (An Ara brand) stickers.

In 2016, Pingo Doce maintained the extraordinary measure of supporting Portuguese producers of fresh products with whom it works and which are members of the Confederação dos Agricultores de Portugal (Portuguese Farmers' Confederation).

This measure consists of Pingo Doce anticipating payment terms to an average of 10 days (instead of the 30 days established by law), and without financial costs to the producer.

Since its implementation in 2012, about 500 producers from the primary sector, particularly fruit, vegetables, meat, fish, cold meat and wine producers have already benefited from this initiative.

Perishables and Private Brand

Regarding Private Brand, most of the products were purchased from local suppliers, with more than 95% in Colombia, 93% in Poland and between 59% (Pingo Doce) and 65% (Recheio) in Portugal.

The Perishables area shows the same trend, with 69% of products in Portugal being sourced from local suppliers, while this figure reaches 88% in Poland. In Colombia, this ratio is above 95%.