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Social initiatives

We support and join initiatives which add value to the communities in which we are present.


For the third year running, Pingo Doce supported the Programa Escolar de Reforço Alimentar (PERA), an initiative from the Portuguese Ministry of Education and Science with various partners, whose objective is to provide the first meal of the day, in schools, to undernourished students. Simultaneously, it aims to raise awareness among children, young people and their families to adopt healthy eating habits.

During the 2014/2015 school year, Pingo Doce supported 1,614 students, in an investment greater than 74 thousand euros.



In Poland, as part of its partnership with Danone, Lubella and Instytut Matki i Dziecka (Institute of Mother and Child), - Partnerstwo dla Zdrowia (Partnership for Health) - more than 1.6 million units of Milk Start were sold every month at cost price.

This project, initiated in 2006, aims at combating malnutrition of the most underprivileged Polish children. Over the past 10 years, approximately 200 million units of this range of products have been sold, the nutritional profiles of which meet the daily needs of children.

As part of this partnership, the awareness programme on the importance of breakfast - Sniadanie Daje Moc (Breakfast Gives You Strength) - has been extended to 7,300 schools, which account for more than half of all the primary schools in the country involving more than 182,500 children.



In Colombia, Jerónimo Martins continued its support to Madres Comunitarias (Community Mothers), a governmental initiative aimed at providing foodstuffs to the nannies who take care of children up to the age of five in regions with low financial means.

In 2015, this programme expanded to another 147 nurseries, regularly supplying foodstuffs to a total of 262 community nurseries. The number of children covered also increased by over 2 thousand to around 3,400 children. The value of the baskets amounted to more than 77 thousand euros and represented a supply of 84 tonnes of food.

The support given by Ara is monitored to nannies, through representatives of the Instituto Colombiano de Bienestar Familiar (ICBF - Colombian Institute of Family Well-being), who check the correct routing of the foodstuffs as well as the mental and physical well-being of the children who benefit from the programme.



The Pingo Doce and Biedronka Children's Literature Prizes have the aim of encouraging literary and artistic creativity, rewarding original works, and democratising access to reading at an important stage in the cognitive and emotional development of children.

In Portugal, there was the 2nd edition of the Pingo Doce Children's Literature Prize which had more than 3 thousand participants for a prize of 50 thousand euros, divided between the winners of the text and illustration categories.

The number of copies sold of the winning work of the 1st edition of this prize exceeded 10 thousand units.

In Poland, there was the 1st edition of the Biedronka Children's Literature Prize, with over 5 thousand works submitted and a monetary value equivalent to Pingo Doce's prize, also to be split by the winners of the text and illustration categories.