We support and join initiatives which add value to the communities in which we are present.
For the third year running, Pingo
Doce supported the Programa Escolar de Reforço Alimentar (PERA), an
initiative from the Portuguese Ministry of Education and Science
with various partners, whose objective is to provide the first meal
of the day, in schools, to undernourished students. Simultaneously,
it aims to raise awareness among children, young people and their
families to adopt healthy eating habits.
During the 2014/2015 school year,
Pingo Doce supported 1,614 students, in an investment greater than
74 thousand euros.
In Poland, as part of its
partnership with Danone, Lubella and Instytut Matki i Dziecka
(Institute of Mother and Child), - Partnerstwo dla
Zdrowia (Partnership for Health) - more than 1.6 million units
of Milk Start were sold every month at cost price.
This project, initiated in 2006,
aims at combating malnutrition of the most underprivileged Polish
children. Over the past 10 years, approximately 200 million units
of this range of products have been sold, the nutritional profiles
of which meet the daily needs of children.
As part of this partnership, the
awareness programme on the importance of breakfast - Sniadanie Daje Moc (Breakfast Gives
You Strength) - has been extended to 7,300 schools, which account
for more than half of all the primary schools in the country
involving more than 182,500 children.
In Colombia, Jerónimo Martins
continued its support to Madres
Comunitarias (Community Mothers), a governmental initiative
aimed at providing foodstuffs to the nannies who take care of
children up to the age of five in regions with low financial
In 2015, this programme expanded to
another 147 nurseries, regularly supplying foodstuffs to a total of
262 community nurseries. The number of children covered also
increased by over 2 thousand to around 3,400 children. The value of
the baskets amounted to more than 77 thousand euros and represented
a supply of 84 tonnes of food.
The support given by Ara is
monitored to nannies, through representatives of the Instituto
Colombiano de Bienestar Familiar (ICBF - Colombian Institute of
Family Well-being), who check the correct routing of the foodstuffs
as well as the mental and physical well-being of the children who
benefit from the programme.
CHILDREN'S LITERATURE PRIZES
The Pingo Doce and Biedronka
Children's Literature Prizes have the aim of encouraging literary
and artistic creativity, rewarding original works, and
democratising access to reading at an important stage in the
cognitive and emotional development of children.
In Portugal, there was the
2nd edition of the Pingo Doce
Children's Literature Prize which had more than 3 thousand
participants for a prize of 50 thousand euros, divided between the
winners of the text and illustration categories.
The number of copies sold of the
winning work of the 1st edition of this prize exceeded
10 thousand units.
In Poland, there was the
1st edition of the Biedronka Children's
Literature Prize, with over 5 thousand works submitted and a
monetary value equivalent to Pingo Doce's prize, also to be split
by the winners of the text and illustration categories.