In Portugal, the Group is the market leader in Food Distribution and operates in the Specialised Retail sector, within a market of around 10 million consumers.
ABOUT THE MARKET
The recessive environment that has
hit the country over the last few years has changed the Portuguese
people's consumption habits, as they are now more rational and
objective at the time of purchasing, placing greater importance on
the value offering as a whole, reinforcing their price sensitivity
and seeking immediate savings opportunities.