The Group operates in Poland through Jerónimo Martins Dystrybucja, one of the largest Polish companies which operates the largest food retail chain in the country and also includes business in the area of health and well-being.
about the MARKET
In the Polish food retail market, the sectors with most
significant growth are discount and convenience stores. Discount
stores continue to be the segment recording the fastest growth in
Consumer habits in Poland have been influenced by:
- a faster pace of life, mainly in urban areas
- less time available for shopping and preparing meals
- the proximity, ease and speed of shopping
- the availability of ready meals
The area of Private Brands, increasingly sought after in Poland,
has entered a new development stage. The premium and convenience
sectors have launched new products and the Private Brands ranges of
other operators have been significantly extended.
Polish consumers seek out product proximity and low price
offers, hence the success achieved in recent years by the discount