With extensive accumulated experience in the food sector, the Group now has a range of competences and a level of proficiency that differentiates it and enables it to develop its activities with confidence and determination.
Throughout its history, the Jerónimo Martins Group has
acquired competences that provide it with a solid foundation for
the development of its business and are a key determinant of its
success.
Key Competences
Creation of strong store brands to sustain business
The Group has managed to establish strong emotional bonds and a
sense of belonging with consumers, through its commitment to the
quality of the products and services offered, as well as the
overall shopping experience in its stores, thus gaining market
leadership.
Adaptation of business models to markets and consumer
trends
The Group has been able to adapt its business to markets and
consumer trends where it operates, because:
- It has profound knowledge of the needs and expectations of
consumers, as well as consumer trends;
- Its prices are highly competitive;
- It focuses its sales dynamics on Private Brands and
perishables, areas in which it is outstanding;
- It constantly develops new projects, in a commitment to
innovation.
Continuous optimisation of operation costs
Operating activities are centred on the continuous improvement
of efficiency, productivity, on the exploitation of economies of
scale and Group synergies and on constant technology updates.
Management capacity in uncertain and volatile environments
The discipline applied to planning, combined with flexibility in
the introduction of permanent adjustments, enable the Group to set
clear priorities which are known and shared across the entire
Organisation.