Through Jerónimo Martins Distribuição de Produtos de Consumo, the Group represents in Portugal renowned international brands in the fast-moving food market.
Jerónimo Martins Distribuição de Produtos de Consumo (JMDPC) is
the exclusive representative of renowned national and international
brands, most of which are market leaders, which it distributes and
sells to all retail and wholesale operators in the Portuguese
market.
Brands represented by the Group
The strength of the brands it represents coupled with the
marketing and sales know-how of JMDPC are the key to the success of
a company belonging to a Group that has built and developed brands
in Portugal for over 210 years, since the first Jerónimo Martins
Group shop, the famous and emblematic Chiado store in Lisbon, began
to represent and sell outstanding imported brands.
While it does not own the brands that it distributes, JMDPC
plays a highly significant role as a bridge between its represented
brands and the different distribution channels in Portugal.
With a policy of absolute openness and transparency and a
business vision based on the sustained growth and development of
the brands it represents, JMDPC sets out an action strategy for the
different brands resulting from a true communion of objectives
between partners and ensures a service of excellence throughout the
value chain.
The validity of this positioning can be demonstrated by the
strength and duration of the partnerships that it establishes with
its various representations, many of which have existed for over
three decades.
The positive momentum of JMDPC's business has been based on a
policy of valuing its human resources - its only fixed assets - and
the development of information systems and new technologies that
allow the business to be conducted with a high degree of motivation
and in close contact with partners, with clearly positive
consequences for brand performance.