With 40 years’ experience serving professionals from traditional retail, restaurants and hotels, Recheio is the leader of the cash & carry sector in Portugal.
Facts and Figures
Data as of 31st December 2012, including Mainland
Portugal and Madeira.
With 36 cash & carry stores and 3 food service platforms in
Mainland Portugal, 1 cash & carry store and 1 food
service platform in Madeira, Recheio is the operator
with the most extensive national coverage.
Recheio's mission is to contribute to the growth and
sustainability of its customers. It thus seeks to be its Customers'
main business partner, offering them products that meet their
everyday needs, with high quality and at low prices and maintaining
a relationship of trust with them.
Recheio is the first HACCP certified Food Distribution company,
responding to the strictest international Food Safety and Hygiene
The Recheio value proposition consists of responding to all the
needs of Traditional Retail and Catering channel customers, by
offering the best solutions for its Customers at all times.
For the traditional retail segment, Recheio offers a range that
includes, in addition to leading brands, a Private brand that can
help them to be more competitive.Capitalising on synergies with the
Amanhecer stores project, Recheio also offers its customers
know-how in assortment management and Traditional Retail
For its customers in the hotel industry, Recheio even further in
its services offered, through food service platforms with a
proposition based on distribution to customers.
Cornerstones of differentiation
Recheio has made a clear commitment to differentiation in the
Combining a wide range of products and the best quality with the
Specialisation in fresh produce with an extensive, high quality
assortment, at competitive prices.
Proximity Relationship with Customers
Building strong and lasting relationships of trust with
customers, offering each segment the most appropriate value for
Wide range of quality private brands, with a certified
development process and a price differential that can reach 50%
compared with market leader brands.
Recheio Private Brands
The MasterChef brand was developed for hotel industry professionals
and its value proposition is based on quality and price. It
currently has more than 1,000 products and can be found in all the
company's stores; this brand has been the key attraction for new
customers, as well as one of the most important drivers of sales
growth for the chain.
Launched in 2010, this is a restricted range of products especially
designed to be served in restaurants, cafés, and hotels. The new
brand, based on three principles - quality, an attractive image and
competitive prices - is an excellent option for Recheio's Customers
from the hospitality industry.
The perfect brand for Recheio's customers from traditional retail
businesses. It includes over 200 products, especially designed for
the everyday needs of Portuguese homes, with a quality equivalent
to the most well-known brands on the market, and at low
The Amanhecer brand has already existed for over 10 years as a
Private Brand. However, in February 2011, the Amanhecer brand was
reborn with a totally new business model: a commercial cooperation
agreement with small and medium-sized independent grocers that were
already Recheio customers - The Amanhecer Project.
The main strategic objective of the Amanhecer Project is to
strengthen relations with Traditional Retail customers, as well as
to contribute to the sustainability of long-term sales, both for
the Company and for its customers in a true win-win
The project is based on the conversion and adaptation of
traditional local shops to the "Amanhecer" layout and naming, with
customers benefiting from special buying conditions at Recheio,
from its know-how, as well as from economies of scale.