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JM Share > 8,220 0,05 % 22 Dec 2014, 16:35 GMT

Recheio

Facts and Figures

Image Sales
€805 Million
Sales
Image Sales Area
129,295 m2
Sales Area
Image Stores
41
Stores

Data as of 31st December 2013, including Mainland Portugal and Madeira.


Recheio's mission is to contribute towards the growth and sustainability of its customers. As such, it aims to be their main business partner, maintaining a relationship of trust with them, offering them high quality products, which meet their everyday needs, at low prices.

With 36 stores and 3 Food Service platforms in mainland Portugal, 1 store and 1 Food Service platform in Madeira, Recheio is the operator with the greatest geographical coverage in Portugal.

Recheio was the first Food Distribution company in Portugal to receive HACCP certification, responding to the most stringent international Food Health and Safety plans.


Value proposition

The value proposition consists of offering high quality food products and services to Traditional Retail and HoReCa Channel customers, at very competitive prices.

For the Traditional Retail customers, Recheio provides a range which, apart from the leading brands, includes a Private Brand, "Amanhecer", enabling them to be more competitive.

By taking advantage of the synergies with the Amanhecer store project, it also offers know-how in managing the Traditional Retail assortment and operation.

With the hotel industry in mind, in order for the customers in this segment to receive its products, Recheio provides a distribution service, through its Food Service platforms.


Cornerstones of differentiation

Recheio clearly invests in differentiation, in the following aspects:

Price

To link the offer of the largest product assortment, the best quality and service, with the best price.

Image Price

Fresh Produce

High quality, variety and innovation.

Image Fresh Produce

Proximity Relationship with Customers

Building strong and long-lasting relationships of trust with customers.

Image Proximity Relationship

Private Brands

Wide assortment of quality Private Brands, with a certified development process and a price differential which can be up to 50% compared to the leading market brands.

Image Private Brands


Recheio Private Brands

  • Masterchef

    The MasterChef brand was developed for the hotel industry professionals and its value proposition is based on quality and price. With over 1,000 product references and presence in all the Company's stores, it is the main reason for winning new customers, as well as being one of the chain's most important sales growth drivers;
  • Gourmês

    Launched in 2010, this is a restricted range of products especially designed for servicing tables in restaurants, cafés, terraces and hotels. The brand is based on three principles - quality, an attractive image and competitive price;
  • Amanhecer

    The brand for the Traditional Retail business. These are products that are especially dedicated to the daily needs of Portuguese homes, with exactly the same quality as the well-known market brands, at low prices.

Amanhecer Stores

The Amanhecer brand was recreated with a new business model: a commercial agreement for cooperation with small and medium-sized, independent grocers, who were already Recheio customers - the Amanhecer Project.

The main strategic objective of the Amanhecer Project is to create deeper relations with the Traditional Retail customers, as well to contribute towards long-term sales sustainability, both for the Company and its customers, in a true win-win relationship.

The project is based on reconverting and adapting the traditional shop to the "Amanhecer" layout and naming, enabling the customer to benefit from Recheio's special purchasing conditions, from its know-how, as well as from the economies of scale.