With more than 40 years of experience in serving Traditional Retail, Restaurant and Hotel business professionals, Recheio is the leader of the Cash & Carry sector in Portugal.
Facts and Figures
Data as of 31st December 2013, including Mainland
Portugal and Madeira.
Recheio's mission is to contribute towards the growth and
sustainability of its customers. As such, it aims to be their main
business partner, maintaining a relationship of trust with them,
offering them high quality products, which meet their everyday
needs, at low prices.
With 36 stores and 3 Food Service
platforms in mainland Portugal, 1 store and 1 Food Service platform
in Madeira, Recheio is the operator with the greatest geographical
coverage in Portugal.
Recheio was the first Food
Distribution company in Portugal to receive HACCP certification,
responding to the most stringent international Food Health and
The value proposition consists of
offering high quality food products and services to Traditional
Retail and HoReCa Channel customers, at very competitive
For the Traditional Retail
customers, Recheio provides a range which, apart from the leading
brands, includes a Private Brand, "Amanhecer", enabling them to be
By taking advantage of the
synergies with the Amanhecer store project, it also offers know-how
in managing the Traditional Retail assortment and operation.
With the hotel industry in mind, in
order for the customers in this segment to receive its products,
Recheio provides a distribution service, through its Food Service
Cornerstones of differentiation
Recheio clearly invests in differentiation, in the following
To link the offer of the largest
product assortment, the best quality and service, with the best
High quality, variety and
Proximity Relationship with Customers
Building strong and long-lasting
relationships of trust with customers.
Wide assortment of quality Private
Brands, with a certified development process and a price
differential which can be up to 50% compared to the leading market
Recheio Private Brands
The MasterChef brand was developed for the hotel industry
professionals and its value proposition is based on quality and
price. With over 1,000 product references and presence in all the
Company's stores, it is the main reason for winning new customers,
as well as being one of the chain's most important sales growth
Launched in 2010, this is a restricted range of products especially
designed for servicing tables in restaurants, cafés, terraces and
hotels. The brand is based on three principles - quality, an
attractive image and competitive price;
The brand for the Traditional Retail business. These are products
that are especially dedicated to the daily needs of Portuguese
homes, with exactly the same quality as the well-known market
brands, at low prices.
The Amanhecer brand was recreated
with a new business model: a commercial agreement for cooperation
with small and medium-sized, independent grocers, who were already
Recheio customers - the Amanhecer Project.
The main strategic objective of the
Amanhecer Project is to create deeper relations with the
Traditional Retail customers, as well to contribute towards
long-term sales sustainability, both for the Company and its
customers, in a true win-win relationship.
The project is based on
reconverting and adapting the traditional shop to the "Amanhecer"
layout and naming, enabling the customer to benefit from Recheio's
special purchasing conditions, from its know-how, as well as from
the economies of scale.