With 380 stores, Pingo Doce is the leading chain in the supermarket segment in Portugal, offering high quality food products and solutions at competitive prices.
Facts and Figures
Data as of 31st December 2014, including Mainland
Portugal and Madeira.
To be the best supermarket chain operating Perishables in
Portugal, with the capacity to maintain a long-term relationship of
trust with consumers, providing them with quality food solutions
for the entire family, at stable and competitive prices.
Pingo Doce is a reference for
quality and innovation within Modern Distribution, especially
focused on Perishables and its Private Brand.
- Its value proposition is based on
- Assortment of high quality
- Competitive prices, with the
opportunity for immediate savings;
- Pleasant store environment,
recreating the atmosphere of traditional markets
- Great service;
- A long-lasting relationship of
trust with its customers.
Cornerstones of differentiation
Pingo Doce clearly invests in
differentiation in various aspects:
High quality, variety and
innovation. Offer of a unique purchasing environment similar to
that in traditional municipal markets.
Pingo Doce Brand
The quality/price ratio is one of
the main differentiation pillars of the Pingo Doce brand, the first
to obtain quality certification for its development process.
Quality is guaranteed through the following processes:
evaluation of the customers' needs and tastes;
2. Ongoing research in the area of production technology;
3. Rigorous choice of producers;
4. Permanent control of its manufacturing processes;
5. Ongoing product control through quality control tests.
Offer of convenient and distinctive
meal solutions, which include Ready to Cook, Ready to Heat and
Ready to Eat options.
Out of 380 Pingo Doce stores, over
300 provide a Take-Away service and over 30 of them have a
"Refeições no Sítio do Costume" (Meals at the Usual Place)
Offer of a varied food and non-food
assortment through a highly competitive pricing policy, with
opportunities for immediate savings.
Unique Store Environment
To create a purchasing experience
that is unique in the market, with a Perishables area similar to
that of a traditional market, enhanced with the offer of food
solutions and in-store promotional activity.
The Pingo Doce chain is comprised
of 380 stores spread across over 270 locations throughout the