With over 370 stores, Pingo Doce is the leader in the supermarket segment in Portugal, offering quality products and food solutions, at competitive prices.
Facts and Figures
Data as of 31st December 2012, including Mainland
Portugal and Madeira.
Pingo Doce is a benchmark for quality and innovation in Modern
Distribution, with a special focus on fresh produce and its Private
The value proposition is centred on satisfying customer needs
- A comprehensive range of high quality perishables;
- Competitive prices, maintaining an excellent quality-price
- A pleasant shopping environment with a guarantee of the highest
food safety and of good customer service;
- A lasting relationship of trust with customers.
Cornerstones of differentiation
With its customers in mind, Pingo Doce has clearly invested in
differentiation reflected in specialisation in the following
High quality, variety and innovation.
Offering a unique shopping environment similar to that of
traditional municipal markets;
Pingo Doce Brand
The quality/price ratio is one of the main pillars of
differentiation of the Pingo Doce brand, the first to obtain a
quality certificate for its development process.
Quality is guaranteed by the following processes:
1. Ongoing assessment of customer
needs and tastes;
2. Continuous research in the area of production technology;
3. Rigorous selection of producers;
4. Constant control of manufacturing processes;
5. Continuous control of products through quality control
This is why, for its know-how and capacity for innovation, Pingo
Doce brand products already represent over one third of store
Convenient and differentiated provision of meal solutions,
including Ready To Cook, Ready To Heat, Ready To Eat and also
Offer of a food and non-food range
through a highly competitive pricing policy.
Unique Store Ambience
Creating a shopping experience that is unique in the market,
similar to a traditional market in the fresh produce area, enhanced
by meal solutions and store promotions. Pingo Doce continues its
proximity strategy based on a continuous focus on the refurbishment
of its stores.
Pingo Doce, as a chain specialising in food, offers its
customers not just products, but also food solutions. More than 200
of its over 370 stores - supermarkets and hypermarkets - include
Take-Away services and around 35 have a "Refeições no Sítio do
Pingo Doce offers consumers a unique, high quality and
convenient shopping experience, at stable and always competitive