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JM Share > 9,978 2,13 % 01 Aug 2014, 16:35 GMT+1

Biedronka

Facts and Figures

Imge Sales
€7,703 Million
Sales
Image Sales Area
1,500,038 m2
Sales Area
Image Stores
2,393
Stores

Data as of 31st December 2013.


Biedronka's mission is to be a retail chain offering a range of carefully selected, high quality products that satisfy daily dietary needs, at an every-day low price, and focusing on consumer satisfaction.


Value proposition

Biedronka's value proposition consists of offering a limited assortment of carefully selected, high quality products, with a view to satisfying the daily needs of its customers, with every-day low prices and large discounts.

The focus on the quality, differentiation and innovation of its assortment, with around 500 exclusive brands and no less than 1,000 product references, have remained the Company's key strategic pillars over the last few years.


Cornerstones of differentiation

Biedronka's differentiation strategy is based on a clear commitment to quality. And quality at Biedronka means:

Price

Biedronka invests in an every-day low price policy, together with large discounts.

Image Price

Products

An assortment of high-quality Perishables and Non-Perishables, comprised of over 1,000 carefully-selected product references, in order to meet the daily needs of Biedronka's customers. The vast majority of the products sold - more than 90% - are of Polish origin, supplied by more than 500 business partners.

Image Products

Proximity

A network of more than 2,300 stores in over 900 locations spread throughout Poland. 

Image Proximity

Supervision

Biedronka permanently evaluates and analyses the operations, looking for areas that may be improved, in order to bring greater satisfaction to its consumers.

Image Supervision

Growth

The customers' recognition of the banner's advantages boosts the opening of new stores and the constant improvement to the existing store network.

Image Growth