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JM Share > 16,525 0,18 % 22/09/2017, 16:36 GMT+1

Mission and Strategy

The mission of the Jerónimo Martins Group is to satisfy the legitimate interests of Shareholders through a strategy focused on value creation and sustainable development.


"Jerónimo Martins is an International Group based in Portugal, that operates in the food field, in the Distribution and Agribusiness sectors, with a view to satisfying the needs and expectations of its stakeholders and the legitimate interests of its Shareholders in the short, medium and long term, while simultaneously contributing towards the sustainable development of the regions in which it operates".

Jerónimo Martins has adopted value creation and sustainable development as the cornerstones of its mission, within the framework of its Corporate Responsibility.


Value Creation

The Group's strategic guidelines for value creation are based on four aspects:

  1. Continuous reinforcement of the balance sheet strength
  2. Risk management in asset value preservation
  3. Maximisation of economies of scale and synergies
  4. Promotion of innovation and a pioneering spirit as factors of development of competitive advantages 

These four aspects aim to achieve the following strategic objectives:

  • To achieve and consolidate a leading position in the markets in which it operates
  • To build and develop strong and responsible chains and brands
  • To ensure the balanced growth of its business units in terms of both sales and profitability 

In the pursuit of these objectives, the activities of the Group Companies are oriented towards the following lines of action:

  • Increasing price competitiveness and the value proposition
  • Improving operational efficiency
  • Incorporating technology updates
  • Identifying opportunities for profitable growth

Sustainable Development

The Group's strategic orientation is also based on the incorporation of environmental and social concerns in the management of the value chain, in order to promote the sustainable development of the regions in which it operates and of surrounding communities.

In this context, we assume five priority commitments that form a framework for the pursuit of our activities:

In pursuing these commitments, the Group seeks to integrate cross-cutting guidelines for its activities into the processes and culture of its Companies, at various levels and with its various stakeholders:

  • Developing Private Brand product ranges of great nutritional quality and flavour and with a high level of food safety
  • Minimising negative environmental impacts resulting from its activities
  • Preferring, whenever possible and on equal terms, to buy on a local/national level and to develop lasting commercial relationships
  • Supporting the fight against hunger, malnutrition and social exclusion in 2 priority target groups: children/young people and the elderly
  • Promoting fair and competitive salary policies, the development of capital human and improvements in working conditions