The mission of the Jerónimo Martins Group is to satisfy the legitimate interests of Shareholders through a strategy focused on value creation and sustainable development.
MISSION
"Jerónimo Martins is a
Portugal-based international Group operating in Food Distribution
and Food Manufacturing, with a view to satisfying the needs and
expectations of its stakeholders and the legitimate interests of
its Shareholders in the short, medium and long term, while
simultaneously contributing towards the sustainable development of
the regions in which it operates".
Jerónimo Martins has adopted value
creation and sustainable development as the cornerstones of its
mission, within the framework of its Corporate Responsibility.

Today we are a mature Group, with a clear strategy and
motivation and strength to pursue it with continued excellence. A
Group with a strong balance that has systematically sought to
reduce its debt, bringing it down to highly sustainable levels and
with a strong assertion of its leadership in all the distribution
formats that it operates.
E. A. Soares dos Santos,
Chairman of the Board of Directors
STRATEGY
Value Creation
The Group's strategic guidelines for value creation are based on
four aspects:
- Continuous reinforcement of the balance sheet strength
- Risk management in asset value preservation
- Maximisation of economies of scale and synergies
- Promotion of innovation and a pioneering spirit as factors of
development of competitive advantages
These four aspects aim to achieve the following strategic
objectives:
- To achieve and consolidate a leading position in the markets in
which it operates
- To build and develop strong and responsible chains and
brands
- To ensure the balanced growth of its business units in terms of
both sales and profitability
In the pursuit of these objectives, the activities of the Group
Companies are oriented towards the following lines of action:
- Increasing price competitiveness and the value proposition
- Improving operational efficiency
- Incorporating technology updates
- Identifying opportunities for profitable growth
Sustainable Development
The Group's strategic orientation is also based on the
incorporation of environmental and social concerns in the
management of the value chain, in order to promote the sustainable
development of the regions in which it operates and of surrounding
communities.
In this context, we assume five priority commitments that form a
framework for the pursuit of our activities:
In pursuing these commitments, the Group seeks to integrate
cross-cutting guidelines for its activities into the processes and
culture of its Companies, at various levels and with its various
stakeholders:
- Developing Private Brand product ranges of great nutritional
quality and flavour and with a high level of food safety
- Minimising negative environmental impacts resulting from its
activities
- Preferring, whenever possible and on equal terms, to buy on a
local/national level and to develop lasting commercial
relationships
- Supporting the fight against hunger, malnutrition and social
exclusion in 2 priority target groups: children/young people and
the elderly
- Promoting fair and competitive salary policies, the development
of capital human and improvements in working conditions