As an international Group with more than 134,000 people, we embrace diversity as an intrinsic part of our way of being and a guiding principle for our actions. We believe that respecting and valuing employees’ differences lead to collective benefits, allowing us to achieve sustainable and lasting success.
Gender equality is encouraged through the establishment of policies, implementation of internal improvements and active participation in promoting gender equality, reinforcing the meritocracy in the professional development.
See our 2023/2024 Gender Equality Plan.
Our approach to gender equality
We have strengthened our relationships with organisations that aim to promote gender equality:
“I’ve been with the group for six years and I’ve never felt any inequality between men and women, I feel that there is recognition for both. There’s no doubt that the life of a woman of my generation is much more difficult than that of a man, but that’s because of the society we live in and our mentality. In this respect, the Promova project is extremely important for the empowerment of women. Coaching is the added value of this development programme, as it helps us to better understand how we – women and professionals – can grow within organisations. The big challenge now is to reach the new generations, regardless of their gender”.
Marta Moreira
Operations Quality Executive Director
We promote generational diversity in our workforce, recruiting people of different ages, skills and professional backgrounds. We have five generations working together and have several programmes that encourage the sharing of knowledge and experience about the business.
It assigns young university students the role of ambassadors for the Group, while providing them with a view of the food retail reality and useful skills for their professional future.
It gives students or recent graduates the opportunity to work in a real business environment, build networks of professional contacts and improve their skills.
Designed for those who want to make a difference, it is a two-year training and development programme. The trainee programme provides access to career opportunities and helps prepare future leaders.
With a focus on bringing generations together, we have created job opportunities for people of all ages. In 2023, for example, we hired 735 people over the age of 55.
In Portugal, we launched the second edition of the “Easter at Pingo Doce” initiative, which gives family members of employees over 55 the opportunity to try a new professional experience for a short period of time. The participants were mainly placed in the replenishment and storefront areas.
Biedronka won third place in the Employer Branding category at the HRM Institute’s Employer Branding Excellence Awards, Poland’s most prestigious public relations competition, Złote Spinacze.
